- Online / Offices: Dubai, Shanghai & Paris
Specialized in RTT, NLP, and holistic techniques designed to support real, lasting change.
Hi, I’m Xinchen — international executive, neuroscience-based coach, and certified hypnotherapist trained by world-renowned therapist Marisa Peer.
I’m the founder of Psych Directive, a space where high performers and visionary entrepreneurs reconnect with their power through science-backed inner work.
After 15 years leading global marketing and business strategy at the executive level, I know the pressure behind the performance — the burnout masked as ambition, the sleepless nights, the silent battles. My own journey through physical collapse and mental healing led me to discover what no boardroom ever taught: sustainable leadership starts within.
Today, I blend neuroscience-backed methods, hypnotherapy (certified by Marisa Peer), breathwork, and coaching to help high-performing leaders break patterns, reclaim clarity, and rise with aligned power. I’ve walked the corporate road — now I help you transform it into your most authentic path.
My academic path reflects the same drive: I hold an MBA from HEC Paris — ranked among the world’s most elite business schools — alongside degrees in international business (University of Queensland) and human resources (Griffith University). I’ve walked the path of ambition, pressure, success, and reinvention from the inside out.
But during the pandemic, my body sent me a message I couldn’t ignore. I experienced full- body burnout — yet mentally, I was still “on.” Traditional methods like talk therapy fell short. That moment cracked something open in me.
It led to a profound 3-year journey of inner healing and re-education — through neuroscience, hypnosis, NLP, breathwork, and meditation. I trained with Marisa Peer, founder of Rapid Transformational Therapy® (RTT) — a method grounded in psychotherapy, cognitive neuroscience, and rapid subconscious change.
I deepened my practice through immersion retreats in Bali, Tony Robbins’ NLP-based breakthroughs, and a global exploration of how the mind and body truly heal.
I bring together:
Through Psych Directive, I work with executives, heart-led entrepreneurs, conscious businesses, and business schools to help individuals and organizations release inherited limitations, reconnect with clarity, and lead powerfully from within.
Because the next generation of leaders won’t be defined by speed or struggle— They’ll be remembered for how deeply they aligned with who they truly are.
You’ve mastered the strategy. Now it’s time to master the self.
Customized therapeutic approaches designed to address your specific needs and goals.
RTT combines hypnotherapy, NLP, and psychotherapy to access the subconscious mind where limiting beliefs are stored. By identifying and transforming these beliefs, clients can experience profound change often in just 1–3 sessions.
Benefits: Overcome anxiety, phobias, confidence issues, and break negative patterns quickly and effectively.
NLP explores the connections between neurological processes, language and behavioral patterns. By understanding and reshaping these connections, clients can change their responses and outcomes in various situations.
Benefits: Improved communication, goal achievement, personal effectiveness, and emotional regulation.
Breath work utilizes specific breathing techniques to calm the nervous system, reduce stress, and access deeper states of awareness. These techniques can be powerful tools for managing anxiety, trauma responses, and enhancing overall wellbeing.
Benefits: Stress reduction, emotional release, improved focus, and enhanced mind-body connection.
All my therapeutic methods are grounded in neuroscience, leveraging the brain’s natural neuroplasticity to create new neural pathways. Understanding how the brain forms and changes patterns is essential to creating lasting transformation.
Benefits: Evidence-based techniques, deeper understanding of cognitive patterns, and sustainable change.
Having led teams in global corporations like L’Occitane and JCDecaux, I intimately understand the unique challenges executives face in today’s high-pressure business environments. My firsthand experience scaling Beijing Daxing Airport operations and leading digital transformation initiatives for luxury brands informs my therapeutic approach.
I offer specialized transformation programs for executives and organizations, including:
Based in Dubai and open to international partnerships, I’m available to collaborate in English, Chinese, and French.
